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Growth Hacking Workshop

Learn how to unleash your business growth

Only 20 spots

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Ghent

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Key numbers

People Trained
200+
Exercises
25+
Tools
30+

Companies we have trained

  • Ardennes Étape
  • Are they happy
  • DH.be
  • Giacomini
  • Knowledge Plaza
  • La Libre
  • Lampiris
  • Lean Square
  • List Minut'
  • Microsoft
  • Seraphin
  • Social Seeder

WHO IS IT FOR?

Marketers
Growth Marketing is data-driven, technical marketing. By learning those skills, you’ll be able to impact the entire customer journey and strengthen your position within your organisation.
Product owners
A product experience is the product itself, along with all customer touchpoints over their entire lifetime. Learn how to optimise both to drive product engagement.
Founders
You can’t fight the big guys with the same tactics or you will be crushed. You have to think differently and use creative techniques to distribute & optimise your product the fastest possible way.

WHAT WILL YOU GET OUT OF IT?

  • Understand clearly what Growth Marketing is all about and how it redefines Digital Marketing.
  • Learn new tactics and tools to attract and retain high-value customers.
  • Learn how to implement the Growth Marketing methodology, which will enable you to grow businesses faster than ever before.
  • Network with like-minded ambitious marketers and founders.
Growth Marketing Workshop, Brussels, 3rd edition

WHAT CHALLENGES DO WE TACKLE?

  • Most marketers are overwhelmed by how technical marketing has become. They need to embrace these changes to beat their competition.
  • Product development and distribution teams should no longer be in separate departments but fully integrated with each other.
  • Traditional marketing channels are expensive and saturated. Standing out and getting people’s attention now requires creativity, focus and guts.
  • Digital means measurable but businesses must learn to focus on the right metrics and establish S.M.A.R.T. goals.

Who is speaking?

  • Jim Van den Broek Growth Strategist - MAD Kings

    Jim Van den Broek Growth Strategist - MAD Kings

    Jim Van den Broeck is a performance marketer passionate about Growth Hacking and Entrepreneurship. After developing his SEO and SEA skills he became a true Google master and he is eager to share his insights during this 2-day workshop.

  • Helena Pynte Content Strategist - MAD Kings

    Helena Pynte Content Strategist - MAD Kings

    Helena Pynte has a weak spot for entrepreneurs with a vision and ambition. Over the last years, she has helped start-ups and scale-ups with their online growth marketing strategy and implementation. Always with a focus on generating growth with limited resources. Helena also got featured in the “Wijs trendrapport” of 2017 for her vision of being a “full-stack marketeer”, and she’s most experienced in content & inbound marketing.

Event Schedule

Thursday, June 21, 2018

  • Introduction To Growth Hacking

  • How To Build Your Growth Team

  • Define Your Marketing Funnel

  • Deep Dive Into The Funnel

    • Awareness & Acquisition

    • Activation & Retention

Friday, June 22, 2018

  • Deep Dive Into The Funnel

    • Revenue

    • CRO & Data

    • Referral

  • Growth Marketing Canvas

  • Growth Process Methodology

  • Networking

Tickets

I had high expectations for this workshop as I have both an IT and business development background, with a natural interest for B2B inbound marketing and growth techniques. The MAD Kings team provided a well-structured couple of days, with a lot of valuable content and actionable takeaways for both small and larger organisations. Strongly recommended and definitely need more of these in Belgium!.

Gregory Culpin, Director at Elium

A dive into the complex world of Growth Hacking. This workshop helps to discover concrete tools and techniques to acquire new customers in the age of Facebook and digital identity. Beyond the buzz, the team of MAD Kings is committed to making marketing an increasingly accurate science, to the delight of their customers!.

Nicolas Paris, Innovation Manager at Lampiris

Growth hacking is not about all the tools you can use, it’s about the methodology behind. MAD Kings helped us understand how to implement this famous framework, called growth hacking.” “Dropbox or Airbnb’s massive growth hasn’t come overnight, they set the right methodology to reach it. That’s what you’ll learn from this workshop. What is Growth Hacking and how to implement a framework that’ll make your company grow. We all heard or read about growth hacking online but many of us are confused about what’s all really about. This workshop helped us learn the basics and how to implement it in our company in order to outsmart our competitors.

Alexis Martial, Growth Marketer at Internet Vista

This 2-days workshop exceeded my expectations. It's been an fulfilling experience with great content as well as a nice atmosphere. The theory was combined with the practical aspects in a smooth & smart way. I definitely recommend it!

Justine Cuylits, Digital Marketer at BLCreative

WHAT IS GROWTH MARKETING?

Growth Hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. A growth hacking team, composed of a technical marketer, a UX/UI designer, a full stack developer and a data analyst, analyses the entire customer journey to identify bottlenecks in the conversion funnel. They then run data-driven experiments using the scrum methodology to improve the company’s defined key metric(s). To achieve long-term sustainable growth, they focus on optimisation as well as lead generation.

AAARRR FRAMEWORK

Growth hacking teams use the AAARRR framework to have a clear vision of the conversion funnel and optimise each step, with a strong focus on one key metric at any given time. Think of your business as a bucket and your leads are water. If you start pouring water into a leaky bucket, you’ll waste a lot of money. This is why growth teams care deeply about customer retention.

AAARRR Framework

LEAN MARKETING

Growth hacking took the best out of the Lean Startup and Scrum methodologies. After analysing the funnel and defining their OMTM (One Metric That Matters), growth teams run data-driven experiments through sprints of 1 or 2 weeks. By looking at the data and their initial hypothesis, they are able to quickly decide to kill or scale experiments. The speed of execution and decision-making process is the number one reason why companies applying the growth methodology are outsmarting and outrunning their competition.

Lean Marketing

GROWTH SKILLSET

Looking for growth hackers is like looking for unicorns pooping ice-cream. The amount of skills needed to run successful data-driven experiments across the entire funnel is such that companies need to focus on building growth hacking teams with T-shaped profiles. Each individual member has a broad knowledge of his/her own area of expertise with a strong specialisation on one or two skills.

T-Shape
Convinced? Join us!