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Growth Hacking Workshop

Learn in 2 days how to turn your business into a growth machine

I am ready
for exponential growth

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Growth Hacking is a process of rapid experimentation across marketing channels and product development to identify the most — cost and time — efficient ways to grow a business. Initially created by thriving digital startups, growth hacking is now revolutionizing the way traditional companies do marketing. Growth hacking teams are composed of technical marketers, UX/UI designers, full stack developers and data analysts. Together, they analyse the entire customer journey to identify bottlenecks in the conversion funnel. Then, they run data-driven experiments using the scrum methodology to improve a set of predefined key business metric(s). In order to achieve long-term sustainable growth, such teams focus on delivering delightful and personalized experiences at scale.


Growth hackers use the AAARRR framework to describe and optimise each step of the conversion funnel towards a full customer journey. This is always done with regards to one key metric at a time. Think of your business as a bucket and your leads as water. If you start pouring down water into a leaky bucket, you’ll waste a lot of money. This is why growth teams care deeply about customer retention.

AAARRR Framework


Growth hacking is to marketing what the lean startup methodology is to startups. Its ultimate goal is to find a predictable, repeatable and scalable growth process though data driven experimentation. To achieve this, growth teams embrace the Scrum and Agile methodologies. Assumptions are dead. Instead, growth teams run data-driven experiments thRough sprints of 1 or 2 weeks to refine the growth strategy. After analyzing the funnel, the team settle on the OMTM (One Metric That Matters), set hypothesis and run tests. Then, by comparing test results with initial hypothesis, they quickly decide to kill or scale experiments. This allows for a faster execution and decision-making process, which is the main reason why companies applying the growth methodology are outsmarting and outrunning competition.

Lean Marketing


  • Most marketers are overwhelmed by how technical marketing has become. They need to embrace these changes to beat competition.
  • Learn how to integrate product development and distribution teams should no longer be in separate departments but fully integrated with each other.
  • Traditional marketing channels are expensive and saturated. Standing out and getting people’s attention now requires creativity, focus and guts.
  • Digital means measurable but businesses must learn to focus on the right metrics and establish S.M.A.R.T. goals.

I had high expectations for this workshop as I have both an IT and business development background, with a natural interest for B2B inbound marketing and growth techniques. The MAD Kings team provided a well-structured couple of days, with a lot of valuable content and actionable takeaways for both small and larger organisations. Strongly recommended and definitely need more of these in Belgium!.

Gregory Culpin, Director at Elium

A dive into the complex world of Growth Hacking. This workshop helps to discover concrete tools and techniques to acquire new customers in the age of Facebook and digital identity. Beyond the buzz, the team of MAD Kings is committed to making marketing an increasingly accurate science, to the delight of their customers!.

Nicolas Paris, Innovation Manager at Lampiris

Growth hacking is not about all the tools you can use, it’s about the methodology behind. MAD Kings helped us understand how to implement this famous framework, called growth hacking.” “Dropbox or Airbnb’s massive growth hasn’t come overnight, they set the right methodology to reach it. That’s what you’ll learn from this workshop. What is Growth Hacking and how to implement a framework that’ll make your company grow. We all heard or read about growth hacking online but many of us are confused about what’s all really about. This workshop helped us learn the basics and how to implement it in our company in order to outsmart our competitors.

Alexis Martial, Growth Marketer at Internet Vista

This 2-days workshop exceeded my expectations. It's been an fulfilling experience with great content as well as a nice atmosphere. The theory was combined with the practical aspects in a smooth & smart way. I definitely recommend it!

Justine Cuylits, Digital Marketer at BLCreative

  • Ardennes Étape
  • Are they happy
  • Giacomini
  • Knowledge Plaza
  • La Libre
  • Lampiris
  • Lean Square
  • List Minut'
  • Microsoft
  • Seraphin
  • Social Seeder


Growth Hacking is the natural evolution of digital marketing. Start adopting a scientific approach to marketing through an iterative process and optimise the ROI of your marketing campaigns.
Product owners
Product teams are now in charge of activating, retaining and getting a revenue out of the customers. Therefore, they need to learn new skills to better optimise and distribute their products in accordance with the full customer journey.
You can’t fight the big guys with the same tactics or you will be crushed. You have to think differently and use creative techniques to distribute your product the fastest possible way.


  • Get a clear understanding of what value Growth Hacking can bring to your organisation.
  • Learn new tactics to attract, retain and convert leads into customers.
  • Know how to integrate the Growth Hacking mindset, process and methodology within your organisation to make data-driven decisions faster.
  • Learn how to define the most important metrics for your business and how to establish S.M.A.R.T. goals by following a clear roadmap.

This programme is designed for marketing professionals looking for fresh and alternative a more — cost and time — efficient way to grow businesses.

Growth Hacking Workshop, 3rd edition

Who is speaking?

  • Thomas Paris Growth Strategist - MAD Kings

    Thomas Paris Growth Strategist - MAD Kings

    Thomas Paris is a technical marketer passionate about Growth Hacking and Entrepreneurship. He is the founder of Pictawall, a technology that benefits from organic social media content to increase online conversions and of MAD Kings, a Growth Hacking Agency based in Brussels.

  • Jean-Christophe Cuvelier AUTOMATION SPECIALIST - MAD Kings

    Jean-Christophe Cuvelier AUTOMATION SPECIALIST - MAD Kings

    Jean-Christophe Cuvelier has a long experience in digital marketing. With more than 10 years in a communication agency and 4 years in a startup specialised in social networks technologies, he has acquired a solid experience in that field. Combined with his knowledge of technologies, he can automate marketing processes and scale marketing efforts to create an exponential growth.

  • Eric Rodriguez DATA SCIENTIST - MAD Kings

    Eric Rodriguez DATA SCIENTIST - MAD Kings

    With more than 15 years of experience ranging from Developer-DevOps-Architect, Eric masters broad skills to design and develop anything from Object-Oriented applications to web and mobile apps. Over the last years, Eric has been busy building web applications for startups in a CTO role:, and He worked in various business environments like banking, government, finance, web startups, customs and online auctions. Enthusiast about new and emerging technologies, he’s also very active in the developer community, taking part to many hackathons and startup weekends. Eric is currently focusing on his latest startup, which aims to disrupt the business information broker industry and share company, records easily.

  • Jim Van den Broek Growth Strategist - MAD Kings

    Jim Van den Broek Growth Strategist - MAD Kings

    Jim Van den Broeck is a performance marketer passionate about Growth Hacking and Entrepreneurship. After developing his SEO and SEA skills he became a true Google master and he is eager to share his insights during this 2-day workshop.

  • Helena Pynte Content Strategist - MAD Kings

    Helena Pynte Content Strategist - MAD Kings

    Helena Pynte has a weak spot for entrepreneurs with a vision and ambition. Over the last years, she has helped start-ups and scale-ups with their online growth marketing strategy and implementation. Always with a focus on generating growth with limited resources. Helena also got featured in the “Wijs trendrapport” of 2017 for her vision of being a “full-stack marketeer”, and she’s most experienced in content & inbound marketing.

  • Adrien Lafosse Growth Marketer - MAD Kings

    Adrien Lafosse Growth Marketer - MAD Kings

    Adrien Lafosse is an entrepreneur and a resident growth hacker at MAD Kings. He is also the founder of Pick’n’Task, a platform startup that leverages the power of Facebook Chatbots to connects people with professional service providers.

Event Schedule

Thursday, May 3, 2018

  • Introduction To Growth Hacking

  • How To Build Your Growth Team

  • Define Your Marketing Funnel

  • Deep Dive Into The Funnel

    • Awareness & Acquisition

    • Activation & Retention

Friday, May 4, 2018

  • Deep Dive Into The Funnel

    • Revenue

    • CRO & Data

    • Referral

  • Growth Marketing Canvas

  • Growth Process Methodology

  • Networking