GROWTH HACKING WORKSHOP

Learn in 2 days how to turn your business into a growth machine

I AM READY
FOR EXPONENTIAL GROWTH

8 - 9 february 2018
BRUSSELS

WHAT IS GROWTH HACKING?

Growth Hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. A growth hacking team, composed of a technical marketer, a UX/UI designer, a full stack developer and a data analyst, analyses the entire customer journey to identify bottlenecks in the conversion funnel. They then run data-driven experiments using the scrum methodology to fix the company’s defined key metric(s). In order to achieve long-term sustainable growth, growth teams focus on delivering delightful and personalised experiences at scale.

AAARRR FRAMEWORK

Growth hacking teams use the AAARRR framework to have a clear vision of the conversion funnel and optimise each step, with a strong focus on one key metric at any given time. Think of your business as a bucket and your leads are water. If you start pouring water into a leaky bucket, you’ll waste a lot of money. This is why growth teams care deeply about customer retention.

AAARRR Framework

LEAN MARKETING

Growth hacking took the best out of the Lean Startup and Scrum methodologies. After analysing the funnel and defining their OMTM (One Metric That Matters), growth teams run data-driven experiments through sprints of 1 or 2 weeks. By looking at the data and their initial hypothesis, they are able to quickly decide to kill or scale experiments. The speed of execution and decision-making process is the number one reason why companies applying the growth methodology are outsmarting and outrunning their competition.

Lean Marketing

GROWTH SKILLSET

Looking for growth hackers is like looking for unicorns pooping ice-cream. The amount of skills needed to run successful data-driven experiments across the entire funnel is such that companies need to focus on building growth hacking teams with T-shaped profiles. Each individual member has a broad knowledge of his/her own area of expertise with a strong specialisation on one or two skills.

Growth Skillset

And more

WHY SHOULD
YOU ATTEND
THIS WORKSHOP?

  • Most marketers are overwhelmed by how technical marketing has become. They need to embrace these changes to beat their competition.
  • Product development and distribution teams should no longer be in separate departments but fully integrated with each other.
  • Traditional marketing channels are expensive and saturated. Standing out and getting people’s attention now requires creativity, focus and guts.
  • Digital means measurable but businesses must learn to focus on the right metrics and establish S.M.A.R.T. goals.

I had high expectations for this workshop as I have both an IT and business development background, with a natural interest for B2B inbound marketing and growth techniques. The MadKings team provided a well-structured couple of days, with a lot of valuable content and actionable takeaways for both small and larger organisations. Strongly recommended and definitely need more of these in Belgium!.

Gregory Culpin, Director at Elium

A dive into the complex world of Growth Hacking. This workshop helps to discover concrete tools and techniques to acquire new customers in the age of Facebook and digital identity. Beyond the buzz, the team of MAD Kings is committed to making marketing an increasingly accurate science, to the delight of their customers!.

Nicolas Paris, Innovation Manager at Lampiris

Growth hacking is not about all the tools you can use, it’s about the methodology behind. MAD Kings helped us understand how to implement this famous framework, called growth hacking.” “Dropbox or Airbnb’s massive growth hasn’t come overnight, they set the right methodology to reach it. That’s what you’ll learn from this workshop. What is Growth Hacking and how to implement a framework that’ll make your company grow. We all heard or read about growth hacking online but many of us are confused about what’s all really about. This workshop helped us learn the basics and how to implement it in our company in order to outsmart our competitors.

Alexis Martial, Growth Marketer at Internet Vista

This 2-days workshop exceeded my expectations. It's been an fulfilling experience with great content as well as a nice atmosphere. The theory was combined with the practical aspects in a smooth & smart way. I definitely recommend it!

Justine Cuylits, Digital Marketer at BLCreative

WHO IS IT FOR?

Marketers
Spending more than your competitors in order to grow does not work anymore, you need to outsmart them. Learn the Growth Hacking methodology to constantly decrease your CAC and increase your LTV.
Marketing agencies
Growth Hacking is the natural evolution of digital marketing. Start adopting a scientific approach to marketing through an iterative process and optimise the ROI of your marketing campaigns.
Entrepreneurs
You can’t fight the big guys with the same tactics or you will be crushed. You have to think differently and use creative techniques to distribute your product the quickest way possible.

WHAT WILL YOU GET OUT OF it?

  • Have a clear understanding of what value Growth Hacking can bring to your organisation.
  • Learn new tactics to attract, retain leads and convert them into customers.
  • Know how to integrate the Growth Hacking mindset, process and methodology within your organisation to make data-driven decisions faster.
  • Learn how to define the most important metrics for your business and how to establish S.M.A.R.T. goals with a concrete roadmap to achieve them.

This programme is designed for marketing professionals looking for fresh and alternative ways to grow a business.

Growth Hacking Workshop

Who is speaking?

  • Thomas Paris Growth Strategist - MAD Kings

    Thomas Paris Growth Strategist - MAD Kings

    Thomas Paris is a technical marketer passionate about Growth Hacking and Entrepreneurship. He is the founder of Pictawall, a technology that benefits from organic social media content to increase online conversions and of MAD Kings, a Growth Hacking Agency based in Brussels. To master his skills, he joined in 2016 Growth Tribe’s 3-month programme, Europe’s first Growth Hacking Academy.

  • Teo Radetić Data Scientist - MAD Kings

    Teo Radetić Data Scientist - MAD Kings

    Teo Radetić is an accomplished data scientist, business analyst and behaviour psychology expert. After graduating from Oxford in Experimental Psychology, he revamped the customer research and segmentation processes for many international companies. At MAD Kings, he helps clients unlock their growth potential by implementing qualitative and quantitative research methods to their business. These hard and soft data (survey, customer interview, churn/LTV calculations, data mining to find usage patterns and communication best practices) are the holy grail of a company’s growth strategy.

  • Jean-Christophe Cuvelier Automation Specialist - MAD Kings

    Jean-Christophe Cuvelier Automation Specialist - MAD Kings

    Jean-Christophe Cuvelier has a long experience in digital marketing. With more than 10 years in a communication agency and 4 years in a startup specialised in social networks technologies, he has acquired a solid experience in that field. Combined with his knowledge of technologies, he can automate marketing processes and scale marketing efforts to create an exponential growth.

  • Eric Rodriguez Data Scientist - Data.be

    Eric Rodriguez Data Scientist - Data.be

    With more than 15 years of experience ranging from Developer-DevOps-Architect, Eric masters broad skills to design and develop anything from Object-Oriented applications to web and mobile apps.

    Over the last years, Eric has been busy building web applications for startups in a CTO role: abcresto.be, pictawall.com and auctelia.com. He worked in various business environments like banking, government, finance, web startups, customs and online auctions. Enthusiast about new and emerging technologies, he’s also very active in the developer community, taking part to many hackathons and startup weekends.

    Eric is currently focusing on his latest startup data.be, which aims to disrupt the business information broker industry and share company, records easily.

  • Maja Voje Growth Strategist - MAD Kings

    Maja Voje Growth Strategist - MAD Kings

    Maja Voje is a certified growth strategist with years of experience in introducing growth processes to start-ups as well as corporate clients. After gaining experience with Google and Rocket Internet, she has worked with more than 50 companies, focusing on customer discovery, lead generation and translating analytics into sound business decisions. Recently, Maja is most professionally interested in mobile-first strategies and optimization for app stores.

    Being passionate about sharing knowledge within the community, Maja regularly curates her list of top growth tools, which is a go-to place for every growth hacker. She loves dogs.

  • Savvas Zortikis Founder & CEO - Viral Loops

    Savvas Zortikis Founder & CEO - Viral Loops

    Savvas Zortikis is a data-fuelled product and growth guy.

    Savvas was in charge of marketing automation campaigns for companies
    like BMW, Carrefour and France Soir, in more than 16 countries.

    Now, he is the CEO of Viral Loops, a VC backed Viral & Referral Marketing Platform helping companies acquire new customers through virality and word of mouth.

    He has been featured on Forbes, Fortune, Inbound.org and KISSmetrics.

Thomas Paris Growth Strategist - MAD Kings

Thomas Paris is a technical marketer passionate about Growth Hacking and Entrepreneurship. He is the founder of Pictawall, a technology that benefits from organic social media content to increase online conversions and of MAD Kings, a Growth Hacking Agency based in Brussels. To master his skills, he joined in 2016 Growth Tribe’s 3-month programme, Europe’s first Growth Hacking Academy.

Event Schedule

Thursday, 8 February 2018

  • Introduction to Growth Hacking

  • How to collect and analyse data

  • Define your marketing funnel

  • How to reach the Wow Moment

    • Awareness

    • Acquisition

    • Activation

Friday, 9 February 2018

  • Enhance your product DNA

    • Retention

    • Referral

    • Revenue

  • Growth Marketing Canvas

  • Growth Process Methodology

  • Networking

Tickets

Startups

  • 2-Day workshop
  • Certificate
  • Tools discounts
  • Slack community
  • Coffee breaks
  • Lunches
Book now

Corporates

  • 2-Day workshop
  • Certificate
  • Tools discounts
  • Slack community
  • Coffee breaks
  • Lunches
Book now

Twin Pack

  • 2-Day workshop
  • Certificate
  • Tools discounts
  • Slack community
  • Coffee breaks
  • Lunches
Book now